2025
さくぱんだ: Cookie Panda is a reimagined packaging based on the popular cookie brand Hello Panda.
Hello Panda was first produced by Japanese company Meiji in 1970. The brand was inspired by Japan's cultural affinity for pandas, which became a nationwide sensation after China gifted a pair of pandas to Japan in the early 1970s as part of a "panda diplomacy."
Cookie Panda brings a new and unique packaging design unlike other packaging. Once opened, the flavors are presented in a stepper/tier box format for an elevated experience.
Each box includes four varieties: Sakura Strawberry for spring, Lemon Yuzu for summer, Aomori Apple for autumn, and Hokkaido Vanilla Milk for winter.
Designed to be playful yet thoughtful, Cookie Panda offers a light, everyday treat with a touch of whimsy.
Skills: Adobe Illustrator
Instructions on Winter panel
Opened Cookie Panda
Inside Cookie Panda without 4 flavors
Inside Cookie Panda with 4 flavors
Inside Cookie Panda with 4 flavors
Outside packaging of Cookie Panda, featuring all custom illustrations from the pandas to each of the 4 seasons
Inside Cookie Panda, featuring custom geometric illustrations that correspond to each season and flavor
Actual Cookie Panda packaging close up photo of inside
Actual Cookie Panda packaging of backside of all flavors which form a connecting illustration of pandas and bamboos
Actual Cookie Panda packaging with individual flavors
Actual Cookie Panda packaging of Lemon Yuzu, showcasing how it would open
